Korea’s Image

Filed under: Uncategorized — Jeff in Korea at 10:57 am on Monday, February 20, 2006

Koreans are VERY conscious about their country’s “brand image”. Unfortunately, public relations and marketing effectively to foreigners in Korea and throughout the rest of the world is something that Koreans, by and large, have not done successfully. As with many other things, it is the actions of the outrageous few that gets more attention than vast majority of “average” people. However, it doesn’t help when the outrageous few are the ones that feel some sort of need to broadcast their outrageousness to the rest of the world. The rest of the world is left with the wrong impression.

To hear more of my thoughts on this, click here and listen.

Also, be sure to click here to see the video of Korea’s image take another silly beating in the world media

9 Comments »

Comment by Huey

23 February 2006 @ 6:56 pm

Bees in the subway…

In your comments relating to Korea’s image, you mentioned the opening of the second line of the Daegu subway and the fellow who covered himself with, according to you, 250,000 or 20,000 bees.

Now I’m not an expert on Korea, but I have lived here since 1998 and if I had to guess why someone would do such a thing, I would guess it was becaus he was NOT celebrating the opening of the subway, but rather using the opening of the subway to promote his honey shop which is located on line 2.

This fellow is rather well-known for covering himself with bees and uses images of the event on billboards and other promotional materials. As such, I am guessing that he used the media coverage of the subway opening to promote his shop; effective marketing if you ask me.

If you would like to learn more about this fellow, you can visit his website at: http://www.beeman.co.kr/

I hope this helps you to better understand the country in which you live.

Cheers!

Comment by iamjefftoo

27 February 2006 @ 3:32 pm

Oh, come on, Jeff. As you well know, Canada has had serious image problems in Japan that could cost all your Canadians’ arms and legs if you’re going to fix the problems, and now those serious image problems spread like a wild fire in Korea too. For more information, those existing conditions in Japan and Korea have been caused by Canadian expats, or more appropriately speaking, by Canadian social scums, Canadian illegal-stay foreigners, Canadian drug addicts, Canadian sexists, Canadian racists, Canadian illegal job seekers, could-not-find-jobs-in-canada Canadian idiots or simply English-teaching Canadian outlaw jerks like you.

Comment by Eric

27 February 2006 @ 4:03 pm

Wow. Who new Canadians were such a band of miscreants? lol I guess it could be worse. iamjefftoo could have blamed it on the Americans…again.

Comment by Jeff in Korea

27 February 2006 @ 4:03 pm

iamjefftoo,

WHAT in the WORLD are you talking about? Who is talking about Japan? Who is talking about Canada? WHo are you talking to? Who is an English teacher? Who is Canadian? What “existing conditions” are you talking about?

Did you even listen to the audio? Are you living in another dimension?

What an idiot.

Comment by Jeff in Korea

2 March 2006 @ 11:34 am

Iamjefftoo,

In response to your comment that didn’t get posted:

First of all, that sort of vulgarity and profanity won’t get posted.

Second, I am not an English teacher. I am not Canadian. I don’t care what happens in Japan.

Comment by bluejives

3 March 2006 @ 1:19 pm

It’s true that many people dont know about Korea. I get asked all the time by people if I came from North or South Korea. I was once even asked which one was the Communist one. Funny thing is, that guy had been stationed in Korea as a GI.

Comment by hbj

3 March 2006 @ 2:27 pm

Jeff,

Your blog is reported here as ….

http://agorabbs1.media.daum.net/griffin/do/debate/read?bbsId=D104&articleId=26401

Comment by Jeff in Korea

3 March 2006 @ 4:55 pm

HBJ, Thanks for the heads up… That’s just great…

Did you post the comment from “doolittle?” If so, Thanks.

Comment by hbj

4 March 2006 @ 7:36 am

No, I’m not “doolittle.” But yes, Koreans are VERY conscious about their country’s “brand image”. Beware.

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