Korea’s Image
Koreans are VERY conscious about their country’s “brand image”. Unfortunately, public relations and marketing effectively to foreigners in Korea and throughout the rest of the world is something that Koreans, by and large, have not done successfully. As with many other things, it is the actions of the outrageous few that gets more attention than vast majority of “average” people. However, it doesn’t help when the outrageous few are the ones that feel some sort of need to broadcast their outrageousness to the rest of the world. The rest of the world is left with the wrong impression.
To hear more of my thoughts on this, click here and listen.
Also, be sure to click here to see the video of Korea’s image take another silly beating in the world media